Why content marketing?
It's become increasingly difficult to stand out in the online
world because internet users have grown numb to aggressive
promotion. This is where content marketing comes in, because rather than
pushing the hard sell, you simply give your followers useful content without
any catches. While this
may seem counterintuitive, it helps to build brand image and
authority, thus fostering trust with your customer base. Sure,
it can't generate quick sales like traditional advertising might, but over the longer
term, it can generate significant returns for a relatively small
investment.
Of course, your material should be well written, but it must also serve a purpose. You want
your visitors to enjoy your content and find it interesting enough to
share with their friends. After all, they are
endlessly bombarded by
content these days, but much of it doesn't even pass a cursory inspection,
so it gets instantly dismissed. In short, you need to offer something better.
We can help you with your content marketing campaign, which should start with a documented strategy and the identification of target personas. This need not cost a fortune, though, because you could begin by experimenting with a blog or newsfeed to add some dynamism to an otherwise static web page and provide additional value for your customers.
Feel free to contact us if you feel it's time to see
how content marketing can benefit you.