Why content marketing?
The days of producing reams of low-quality content
stuffed with keywords and backlinks have all but come to an end.
Search engines now focus on returning results to their users
that will be relevant and engaging to them. People have also
grown weary of aggressive promotion and become numb to it.
This is where content marketing comes in. Rather than
give the hard sell and push the call to action, it is all about
giving your readers useful content without the pressure. This
may seem counter-intuitive, but it helps build your brand image
and authority and fosters trust. It won't replace traditional
advertising's ability to generate quick sales, but over the long
term, it can generate a significant return for a small
investment.
Of course, your material should show good use of the
English language, but it must also serve a purpose. You want
your visitors to enjoy your content or find it useful enough to
share it with their friends. Internet users are bombarded by
endless content, but much doesn't even meet basic standards and
is instantly dismissed, so you need to offer something better.
We can help you with your content marketing needs
beyond just the generation of content. Any good content
marketing campaign needs to start with a documented strategy and
the identification of target personas. This need not cost a
fortune either, because you could experiment with a blog or
newsfeed to add some dynamism to an otherwise static web page.
Feel free to contact us if you feel it's time to see
how content marketing can benefit you.