Search engine optimization (SEO) has traditionally relied on quantity rather than quality to get as many backlinks as possible. This resulted in low-quality texts being used, with these often being cheaply provided by non-native English writers in countries such as India and the Philippines. To cuts costs further, these texts were then often “spun” into various versions by switching words for synonyms at several places. The resulting content tended to be of little or no value to an actual person, but it served the purpose of generating backlinks for a primary website.

The search engines have evolved, though, and backlinks are becoming less effective, at least unless they come from high-quality websites. Sites like Google also now consider the experience a website gives its visitors, and spelling and grammar is a part of this. What’s more, studies have revealed that many people, even the “lol” generation, do notice spelling and grammatical errors. Such mistakes can make your website look unprofessional and hurt its credibility. In 2011 for example, online entrepreneur Charles Duncombe pointed out how a single spelling error halved online sales for a tights website.

This is why it’s important to always source your content from a reliable source. Like with many other things in life, you get what you pay for, and hiring a talented writer will likely provide better value in the long term. If you’ve already published content online, and you suspect it may be less than perfect, it’s not too late to get it proofread and edited.